Zhu Zhu's transatlantic party

The world’s first Transatlantic Mum’s Bloggers’ Twitter Party took place last week, connecting mums in the UK with US mums through Twitter and live streaming on MomTV; all of them were eager to hear more about what’s coming in the world of Zhu Zhu.

The party was organised from Character Options’ Oldham Office and hosted by marketing to mums expert, Maria Bailey, who has been instrumental in the unprecedented popularity of the Zhu Zhu brand.

Between 9.00pm and 10.00pm GMT, mums joined the Twitter party excited to hear what Maria had to say about the latest Kung Zhu Hamsters and taking part in quizzes and activities. In just one hour 1000’s of tweets were created.

Maria Bailey is the author of many social media marketing books including: “Trillion Dollar Moms”, “Marketing to Moms” and “Mom 3.0”. She was in the UK consulting with the Character team and presenting to mum bloggers and other parental media at Christmas In July. Going forward, she will be working closely with Character and Evolution PR in replicating the phenomenal success she has had tapping into the mums bloggers world and their significant consumer spend.   

Speaking of this latest project, Maria commented: “It was great to be able meet with UK Bloggers and talk to them about what they require from suppliers over here. Whilst there are many similarities to what we do in the US there are distinct differences too and hopefully with the experience my team already has we will be able to predict trends in the way this vital marketing tool will develop in the UK.  In the US Zhu Zhu Twitter parties have been running since the brand’s launch but this is the first time that we have attempted one with such wide time differences. The numbers indicate that it was very successful.

Jerry Healy, Marketing Director of Character Options, further commented: “Social media is a buzz word at the moment and we feel that by using the correct strategy it could be a great marketing tool for us and we have already identified several projects that will take place in coming months for both Zhu Zhu and other Character portfolios such as pre-school.”