LTW is the latest edition to the lema stable of titles, acquired from A4 Publishing in June 2007. The first issue published by Lema will be September 2007 for Brand Licensing Europe. The title is a natural progression using the experience gained from working closely with the licensing industry on Toys 'n' Playthings.

Established in 1997, Nursery Today is published nine times a year and is a magazine run by and written by industry professionals. Publisher in Chief Malcolm Naish first became involved in the nursery business in 1969, taking over the running of then industry leader Pram and Nursery Trader, leaving to form Stork Talk and other related trade titles - including Toys ‘n’ Playthings in the early 1980s.

Since its launch 15 years ago, Greetings Today has risen in popularity to become the most widely read trade magazine in the greetings card industry.
Buyers for multiple chains, independent stores and specialist distributors turn to Greetings Today because they know it has its finger on the pulse of this lively and fashion orientated industry. Editorial is a lively blend of news, product features and specially commissioned articles, regular contributors know the industry inside out and provide a valuable insight into design, manufacturing and retailing in this diverse and vibrant industry

Gifts Today commands a comprehensive view across the whole spectrum of the gifts industry, with buyers for the largest of department and chain stores to the smallest of retail outlets regularly turning to the title.
With a publishing history longer than any other gift trade magazine, Gifts Today has evolved with the industry it serves, covering more market sectors, and previewing trade shows in greater depth than any other magazine.

Established in 2000, Party Party swiftly took its place as the number one trade journal for the party industry. Published bi-monthly, Party Party contains a regular mix of news, industry association news, interviews with both suppliers to the industry and retailers, in-depth product features and coverage of new products. Party Party covers on a regular basis all sectors of the party industry including, balloons, balloon décor, costumes, face painting, fireworks, Halloween and other seasonal events.
It is the only trade journal to offer in-depth trade show previews including Spring and Autumn Fair and The International Halloween and Party Show. Party Party provides a wealth of information for the novice or the seasoned professional, it is essential reading for anyone who is, or more importantly wants to be, anyone in the party industry.

Lema’s title for the Christmas industry is published in January and February, with issues covering the key 1st Fair Harrogate in January, and February's Spring Fair. The magazines offer a timely focus on this exciting industry, covering all the activity and new products from the industry's key players in advance of the Christmas season.