InspirationWorks promotes its ELA’s through TV
August has seen InspirationWorks begin its pre-Christmas advertising through strong TV campaigns for some of its electronic learning aids
August has seen InspirationWorks begin its pre-Christmas advertising through strong TV campaigns for some of its electronic learning aids including Peppa Pig, In the Night Garden, Disney Princess and Fireman Sam.
Two of InspirationWorks award winning Peppa Pig electronic learning toys will feature on TV from August; displaying how the license continues to be loved and how well it works in the ELA market. In addition two In the Night Garden products, new for 2013 are being supported and already proving to be a successful license for InspirationWorks, the commercial can be seen below.
Disney Princess and Fireman Sam ELA’s have been backed by a ‘Just like Mum and Dad’ campaign, where the firm is targeting children and their parents. In total there will be 800 TVRs from August supporting the ELAs, plus additional promotional activity in the form of competitions, social and digital marketing.
Tracey Devine, Marketing Director commented ‘We began our TV campaign at the start of August and have already seen great sales for the range. Peppa Pig Fun Phonics is one of our best-selling toys and we hope that with the TV advertising supporting a new license and other great new products we will have further best-sellers. It’s such an exciting time for us and we are eager to see the results.’
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