Xeno hosts party at London Zoo today!
Launch of interactive baby monster
GP Flair are celebrating the launch of its cheeky interactive baby monster Xeno today with an event in London Zoo.
Following on from Xeno’s star appearance in a variety of the key retailers Christmas prediction lists, Flair is holding a special launch party at London Zoo.
The informal day event will give press, retailers and bloggers the chance for a little “me time” with the baby monster whilst learning more about Xeno’s exciting marketing ventures.
After attending today’s party each attendee will be treated to a day at the zoo courtesy of Xeno himself, with a chance to see some of his favourite animals, plus a goodie bag full of Xeno’s favourite things.
During the school holidays Xeno has been on his own holidays visiting top London attractions with his own film crew. Video diaries of his adventures have been created for him to send home, show on his special party day and post on his very own social media channels.
Holly Lackey, Marketing Manager at Flair commented: “These fun events have been designed to capture Xeno’s personality and will add to the high impact awareness that will be created through our traditional TV advertising and exciting digital campaigns. Xeno is incredibly unique, which is just one reason why there has already been a lot of media attention around him. Our aim is to build on this and expand upon the story of Xeno’s life for the many children who will enjoy owning him this year.”
For more information on Xeno call Flair on 0208 643 0320 or email enquiries@flairplc.co.uk
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