BOOMco nails it with three awards
Won the judges praise at the Dad’s Choice and Toytesters.tv Awards
BOOMco, the next generation of adrenaline-fuelled blaster fun, has successfully scooped three awards in under two weeks: Best Outdoor Toy at this year’s Dad’s Choice Awards, and Favourite Range and Best Marketing at the first ever Toytesters.tv Awards, judged by kids.
BOOMco was also runner up for three further accolade categories at the Toytesters.tv Awards including Must Have Toy, Best Invention and Best Supporting Website. The BOOMco Rapid Madness blaster, which blasts up to a staggering 50 feet, has made a real impression with dads and kids this year.
Number one vehicle brand, Hot Wheels, has also been presented Best Vehicle at the Dad’s Choice Awards as dads were particularly impressed with the three feet tall, Hot Wheels Super Loop Chase Race which won the sought after award.
“This is a fantastic achievement for both Hot Wheels; one of our evergreen brands, as well as BOOMco," said Wendy Hill, Mattel's Director of Customer Marketing and Brand Communications.
"Having launched this year, we are delighted that the BOOMco has collected these awards and is receiving positive reviews from kids and parents. We have great ranges for next year on both brands and exciting marketing campaigns that will continue to resonate with boys and build momentum and engagement for BOOMco.”
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