Sylvanians hit the road
Sylvanian Families 30th anniversary roadshow starts with Hamleys
Epoch making toys is continuing its 30th anniversary celebrations for Sylvanian Families by taking the mascot characters on tour to Hamleys stores across the UK and Ireland during the Easter school holidays.
Four of the main Sylvanian Families characters – Freya Chocolate, Ralph Walnut, Tiffany Golightly and Abigail Bramble – will perform their special in-store stage show event at the following Hamleys outlets:
28 March – Hamleys Dublin
4 April – Hamleys Glasgow
8 April – Hamleys Cardiff
11 April – Hamleys Manchester
18 April – Hamleys Regent Street
Epoch will be supporting the roadshow by driving footfall at each location with extensive pre-publicity, social media and marketing activity. This includes Sylvanian Families goodie bags for children who watch the stage show, gifts with purchase of product, plus a colouring competition with winning prizes from the new Sylvanian Families seaside range.
“Hamleys is one of the most iconic toy stores in the world and we’re thrilled to be able to support these special Sylvanian Families events in each of its stores in the UK and Ireland over Easter," said Marketing Manager, Sally Carnall. "Each occasion will be a great chance for Sylvanian fans of all ages to experience and engage with the brand through live performance and promotional activity.”
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