Mattel reveals spellbinding event, OMG!
Ever After High and Box of OMG! join forces for special Thronecoming sleepover campaign
To celebrate the broadcast of Ever After High’s Thronecoming special this October, Mattel has teamed up with Box of OMG! to create exclusive Ever After High sleepovers across the country.
Over 6,000 girls will participate in the special Thronecoming sleepover parties. Girls and their friends will come together to watch the Thronecoming episode and host their very own Ever After High sleepover with goodies and 'exciting' activities to 'spellebrate' the brand.
Girls will be recruited through an extensive media campaign targeting over 8,000,000 children across key girl websites in partnership with SuperAwesome. Those lucky enough will receive an exclusive Ever After High Box of OMG! which each contain everything a girl needs for a Thronecoming sleepover for her and up to five friends.
Denise Fillary, Senior Brand Manager, Mattel UK, explained: “We are excited to be working with Box of OMG! on this fantastic campaign. It allows us not only to reach out to our consumers but really engage with them in a new and exciting way.”
Tiffany Tasker, SuperAwesome Business Development Manager added: “We're incredibly excited to be working with Mattel on this exclusive Ever After High Box of OMG! It's great to see brands using the SuperAwesome platform to harness our digital reach and physical engagement to drive excitement around the Thronecoming episode. We can't wait to see the reaction across YouTube as the boxes start to arrive in winners' homes across the UK in the coming days!”
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