Sooty gets stuck in
Fun Stickers will design and produce a new range of stickers for the Sooty Show
Redan Alchemy has announced a new deal with Fun Stickers to design and produce sticker sets for the iconic Sooty Show.
The longest running kids TV show in the world is more popular than eve. With the sell-out tour coming to an end in April and a raft of new licensees to announce, the evergreen brand is going from strength to strength.
Fun Stickers is joining a growing band of Sooty licensees who are seeing superb results at retail for their new product lines. They have produced a wide range of sticker sets from pocket money sheets, to wall stickers, deluxe lines and 3D packs.
Sooty brand owner Richard Cadell, said: “Sooty, Sweep, Soo and I are delighted that Fun Stickers have joined Sooty’s gang! Their designs have captured the brand’s madcap humour and sense of fun perfectly, and the wide range of products is hugely impressive. We’ve already ordered a set of wall stickers to decorate the caravan and Sweep has covered his bone in stickers so everyone knows it’s his.”
Andrew Chase, Director of Fun Stickers, added: “I remember watching The Sooty Show as a child and it’s great to see that the current series has introduced a new generation of fans to Sooty’s unique brand of humour. Our sticker range has been designed to appeal to fans both old and new and we’re looking forward to taking it out to retail.”
The Sooty Show is shown daily on CITV and on weekends on ITV. By the end of April 2015 over 100K people are expected to have seen the sell-out Sooty Show Live tour and Sooty, Sweep and Soo continue to feature in Redan Publishing’s best-selling Fun To Learn magazines.
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