Let the Moshling madness begin!
Vivid unveiling new Series 11 characters
In the lead up to the Series 11 launch of the new Moshlings collection, Vivid will be unveiling a new character every day until 29 August!
After the strong success experienced from the Series 9 ‘Hunt for Furnando’ and Series 10 ‘Moshi Loves SeaLife’ campaigns Vivid have again built up a consumer angle focusing on the ‘Free the Moshlings’ storyline for this series launch.
The premise behind this campaign involves Dr. Strangeglove who has kidnapped the Series 11 Moshlings. It’s up to Moshi fans now to save the day by purchasing a pack and heading online to help ‘Free the Moshlings’. Each time a child helps free the Moshlings they will be entered into the draw to win every child’s fantasy come to life – to become a toymaker’s apprentice for the day.
Mia Roth, Senior Brand Manager at Vivid explained ‘While we’ve had tremendous success with each series launch there has never been a narrative explaining why these Moshlings have come together. This new launch provides a refreshing approach to the way we tackle each series and should give kids yet another reason to get collecting.’
This campaign will be backed by a dedicated microsite, TV, PR and social media campaign.
Darran Garnham, Chief Commercial Officer at Mind Candy said, "Vivid have come up with yet another fresh way to engage kids through the next series of Moshlings. Exisitng Moshi fans will love adding the new and exciting characters to their collections which will also appeal to a new wave of Moshi fans."
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