Mask-arade says yellow to the Minions

The company has signed a new deal to produce masks and standees based on the Despicable Me franchise

Mask-arade has announced that it has been granted rights to manufacture, market and distribute a range of products based on Universal Pictures and Illumination Entertainment’s Despicable Me global film franchise.

The range will include face masks, desktop standees and life-size standees. The deal also includes the upcoming prequel Minions, opening in theatres 26 June 2015.

Ray Duffy, Licensing Director, Mask-arade, said: “Mask-arade is really excited about this license, and we are already seeing great interest in the new designs that feature the Minions. We expect there to be huge demand across the product range.”

Product is expected to launch throughout Europe in May 2015.

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