Mattel expands Nordic reach
The toy company secures two new distribution partnerships for the Nordic region
Mattel EuRoMEA has secured two strategic partners to support the Nordic region. Further to the announcement of ToyRock OY representing Finland, VN LEGETOJ A/S has now been appointed to represent Mattel in Denmark, Norway, Sweden, Iceland, Greenland, and Faeroe Island. From January 2016 the two companies will represent the Mattel brands portfolio following the end of the exclusive Norstar agreement in December 2015.
Dominic Geddes, Vice President and Country Manger of Central Europe said: “We are delighted to be partnering with ToyRock OY and VN LEGETOJ A/S, the Nordics is an important region for Mattel and we are delighted to work with these two dynamic companies to represent our global brands, including Barbie, Hot Wheels, Fisher-Price, Thomas & Friends and Mega Brands. We are looking forward to building extensive marketing and retail programmes with them to support the region."
Mika Kalpamaa, Managing Director of ToyRock OY said: “We are delighted and proud to represent Mattel and its powerhouse of brands in this important market.”
“Mattel has a fantastic house of brands and we are delighted to be representing them in the region,” added Keld Nielsen, Managing Director of VN LEGETOJ A/S. “We have some exciting plans for 2016 and we are looking forward to bring them to life!”
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