Renata Bukovanova joins SEGA

SEGA Europe adds to its London-based licensing team

SEGA Europe has appointed Renata Bukovanova as Licensing Manager to join its London-based licensing team.

Bukovanova will be managing a number of categories across Europe including publishing, stationery/BTS, homeware, food and promotions, and will be reporting to Sissel Henno, the Head of Brand Licensing (Europe).

Bukovanova joins SEGA from CPLG, where she has worked in the legal team since 2007. As Contract Manager, she worked across a varied portfolio of entertainment brands, and as such she is well placed to contribute to the growth of SEGA’s licensing programme throughout Europe. The main focus will be on Sonic the Hedgehog but there will also be opportunities for licensing of SEGA’s other brands.

Henno comments: "We’re thrilled to welcome Renata to our team. Her solid experience combined with her enthusiastic personality makes for a winning combination, and we’re very excited to have her come on board and help us grow the licensing programme across Europe.”

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