Character launches Golden Boot campaign
Hundreds of hidden tickets to offer great Sport Stars prizes
Following the unveiling of the new Character Building Sports Stars Football collection, Character Options has announced details of a Golden Boot campaign that will see kids hunting for elusive Golden Boot tickets to be redeemed against awesome football prizes, including youth team coaching sessions with top premiership teams.
At the heart of the collection will be the 50 micro-figures depicting players from English Premier League teams including Manchester United, Liverpool F.C., Tottenham Hotspur, Chelsea F.C. and Arsenal F.C. The new Golden Boot campaign will see 500 tickets hidden within the Series 1 micro-figure collection, each of which correlates to a fantastic football related prize. Top of the list of goodies are visits from Premier League Youth Team Coaches to host a training session for a lucky winner’s school or club team with other grass roots prizes such as footballs, training equipment and kits bags also up for grabs.
The multi-media Golden Boot campaign will receive TV support from September with 400TVRs and include a dedicated prize webpage and print campaign within all leading boys’ football magazines, reaching a colossal 4 million young football fanatical readers.
Mark Hunt, Character Options’ Brand Manager, comments: “The Sports Stars Collection is truly awesome and allows kids to collect, display and play with their figures, not to mention mix and match their pieces to create their own football superstars. The Golden Boot campaign will give the fans even more reason to collect as they search for the tickets. Let’s face it, who amongst us would not have loved a visit from a professional football."
Social Links