Vivid go Walking with Dinosaurs
BBC Worldwide, 20th Century Fox, Reliance Entertainment And Vivid Toy Group Go Walking With Dinosaurs
BBC Worldwide has tapped Vivid Toy Group to be the worldwide master toy and games licensee for the 2013 release of Walking with Dinosaurs 3D, the new feature film version of the successful multimedia franchise from BBC Worldwide, 20th Century Fox and Reliance Entertainment.
Walking with Dinosaurs 3D, which hits theaters in 2013, is a thrilling story of families born and families torn apart, of growing up, rivalry and competition. Drawing on the wealth of recent paleontological discoveries, the film features compelling dinosaur characters, shown against photo-real 3D backgrounds – as if cameras were taken back 70 million years to create a big screen dinosaur adventure like no other. Working alongside BBC Earth Films, 20th Century Fox, and Reliance Entertainment, Vivid will introduce a full line of collectable toys, games and puzzles to coincide with the film’s release.
The credentials of the BBC’s Walking with Dinosaurs franchise speak for themselves: in 1999, the original Walking with Dinosaurs TV series became a global hit, using state-of-the-art CGI to bring to life a prehistoric world for more than 700 million viewers in over 130 countries. It also spawned an extensive ancillary program spanning home video; book publishing; licensed consumer products; sales promotions and live events. Walking With Dinosaurs - The Arena Spectacular, launched in 2007, has generated over $250m in box office revenue across 144 cities during its unprecedented four-year run, and over 6.5 million tickets have been sold. It is now setting off on a major new European Tour in 2012 -2013.
“We are thrilled to be working with BBC Earth Films, 20th Century Fox and Reliance Entertainment on this global opportunity,” stated Vivid CEO Paul Weston. “The Walking with Dinosaurs brand is so well known and loved across the globe and we see a massive opportunity in the toy space over the coming years to establish a perennial collectable franchise.”
“Walking with Dinosaurs has been and continues to be an incredible brand for BBC Worldwide and Vivid is a perfect partner for the franchise, as we build up to the feature film release with Fox.” Carla Peyton, SVP License Consumer Products.
Walking with Dinosaurs 3D is a co-production between world-leading natural history brand BBC Earth, Evergreen Films, and Reliance Entertainment. The film uses the 3D expertise of Cameron l Pace Group and will be distributed by 20th Century Fox in the US and the majority of international territories.