Girls Love Squinkies!
New one-shot magazine for Character Options' girls' brand
Squinkies, the collectable girls' brand from Character Options, now has its own one-off magazine “Girls Love Squinkies”.
As part of Signature Publishing’s Girls Love series, Squinkies is the focus of a brand new 36-page magazine for girls age 4+.
The magazine went on sale on March 30th at mainstream magazine retailers and supermarkets, and includes a branded gift and Squinkies foil bag.
Kathryn Elliott, Character Options Product Manager, says: “We have been creating Squinkies activity pages and double page spreads for girls’ magazines since the brand’s launch in 2011, so it was natural that it could translate into its own magazine. The content of Girls Love Squinkies is amazing and Signature Publishing has done a great job. We know that the fans will really love it and of course new Squinkies collectors are bound to be created too.”
Abi Cannon, Signature Publishing, adds: “We are delighted with the outcome of the magazine which we believe will be really popular. Squinkies is a lovely brand to work with and has proved a favourite with the readers of our other girls’ titles; Easy Peasy and Pony Pals. Therefore creating a full magazine was an easy choice for us.”
Other activity for Squinkies this year includes a TV advertising campaign that will deliver over 1800 TVRs to girls aged 4-9 that will ensure continued brand awareness across the entire portfolio.
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