Studio Anne Carlton and Hallmark are Forever Friends!
Leading chess set producer and global gifts, toy and greetings card brand team up
Studio Anne Carlton, the world’s leading brand of decorative chess sets and traditional games has acquired SUPERCAST, the iconic ‘make your own’ models brand and will be kicking off the re-launch with an exciting collaboration with ‘Forever Friends’ to celebrate the 25th anniversary in 2012
Working closely with Hallmark, Studio Anne Carlton is creating the well-loved Forever Friends bear range as make and paint your own 3D models for toy and hobby enthusiasts and children and adults of all ages. The model kits will be available in both traditional and chocolate moulds and will convey the sense of hugs and cuddles, happiness and warmth that the brand invokes.
Studio Anne Carlton managing director, Michael Lee, says; “The re-launch of SUPERCAST presents the most exciting opportunity to recreate one of the toy and hobby sector’s most iconic brands. SAC is even more thrilled to be able to include in this re-launch the collaboration with Hallmark to celebrate the 25th anniversary of the well known and much loved Forever Friends brand. “
Julie Michell, Licensing Manager at Hallmark Cards commented: “We are very pleased to be working with Studio Ann Carlton as they re-launch SUPERCAST – the product is a lovely fit for Forever Friends, we are sure it will be a great hit with our fans.”
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