Burst of Character for football teams
Character Options launches new football construction micro-figures featuring top teams and their star players
The toy company has unveiled its new Character Building Sports Stars collection; a new football construction range depicting players from the English Premier League's top teams including Manchester United, Liverpool F.C., Tottenham Hotspur, Chelsea F.C. and Arsenal F.C.
August will see the launch of this latest chapter in the Character Building portfolio and with just a week to go the company has published the first images of the collection where players are represented in their team’s 2012/2013 home and away kits.
The Sports Stars collection offers much more to football fans than a simple collectible figurine as each of the Sports Stars player micro-figures are fully articulated with a 3D head that is digitally sculpted to ensure the player likeness is instantly recognisable. There are 50 to collect in the launch series and with heads and body parts being completely interchangeable they will allow kids to construct their own ultimate football team, like no other before it!
Accompanying the figures is a collection of awesome construction playsets that add even further depth to this new collection as they will allow kids to create and play their own football matches too. This includes the Sports Stars Pitch and Play Set with which kids can pass, dribble and shoot by flicking their players across the pitch. This ultimate mini match play set includes 24 pitch sections that connect together to build a 51 x 38 cm football pitch! Other new playsets will include the Dug Out expansion pack complete with advertising hoardings that surround the playing surface for a truly realistic match experience and a Spot Kick Set ideal for honing your penalty taking skills.
Speaking of the launch, Mark Hunt, Character Options’ brand manager, comments: “Character Building Sports Stars allows kids to construct their own fantasy football teams by mixing and matching their favourite players; with 50 figures to collect across all the packs this really is the ultimate footy figure collection. The addition of the constructible pitch playsets really do bring the players to life and kids can challenge each other to 5-a-side table-top football.
“Character will accompany the launch with a high profile marketing campaign across all platforms.” Hunt continued: “We have an action-packed TV commercial and a social media campaign with BinWeevils which will really get kids immersed within the brand, kid press reaching over 4 million readers plus a fully immersive PR campaign that will drive the collecting. It’s literally all kicking-off and, ahead of the new season, it’s perfect timing.”
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